MRP report to Miles Laboratories [re: explanation of motivational response patterns] - Market Research and American Business, 1935-1965

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Field name	Value
Title	MRP report to Miles Laboratories [re: explanation of motivational response patterns]
Box Number	29
Report Number	778C ii
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	22 Feb 1957 Find out more about this year
Document Type	Report
Industry	Healthcare and Pharmaceuticals
Commissioned by	Miles Laboratories
Company	Miles Laboratories Go to Business Biographies
Method	Test; Focus Group
Keywords	pharmaceutical, drug, television advertising, television commercial, promotion, test, testing, research, audience analysis, projective techniques Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study on how to make Tabcin stand out as a cold remedy A motivational research study of the sales and advertising problems of Tabcin, an anti-histamine cold remedy of the Miles Laboratories, Inc. A motivational analysis of new Super Tabcin storyboard and film strip