Marketing Chrysler automobiles in a rapidly changing society: a motivational research study, vol. I - Market Research and American Business, 1935-1965

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Field name	Value
Title	Marketing Chrysler automobiles in a rapidly changing society: a motivational research study, vol. I
Box Number	110
Report Number	2524C Vol.I
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1972 Find out more about this year
Document Type	Report
Industry	Automotive
Commissioned by	Chrysler Motors Corporation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Chrysler Motor Corporation Go to Business Biographies
Brand	Chrysler; Plymouth; Dodge
Method	Interview
Keywords	automobile, car, corporate image, competitor analysis, decision making, women, buyer motivation, market segmentation, advertising, word association Go to Glossary
Language	English
Document linked to	The challenge of the 1970s: marketing Chrysler automobiles in a rapidly changing society The challenge of the 1970s: marketing Chrysler automobiles in a rapidly changing society Summary of key findings of progress report: a motivational research study on Chrysler's image in the seventies Marketing Chrysler automobiles in a rapidly changing society: a motivational research study, vol. II Executive summary of a motivational research study: marketing Chrysler automobiles in a rapidly changing society