Marketing O.F.C. as an 8-year-old whisky - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Marketing O.F.C. as an 8-year-old whisky
Box Number	107
Report Number	2465C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1971 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	The Shaller-Rubin Company, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Shaller-Rubin Company, Inc. Go to Business Biographies
Brand	O.F.C. (Old French Canadian)
Method	Interview; Test
Keywords	Canada, alcohol, liquor, whiskey, brand awareness, brand association, brand choice, marketing, promotion, market segmentation, consumer, decision making, drinking custom, customer profiling, taste, packaging Go to Glossary
Language	English
Document linked to	A proposal for a motivation research study on marketing O.F.C. as an 8-year-old whisky Interim report on the Old French-Canadian concept Tentative findings on O.F.C Executive summary – marketing O.F.C. as an 8-year-old whisky