Marketing and advertising strategy for the introduction of Persil into the Spanish market - based on a motivational research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	Marketing and advertising strategy for the introduction of Persil into the Spanish market - based on a motivational research study
Box Number	76
Report Number	1690C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1963 Find out more about this year
Document Type	Report
Industry	Cleaning Products
Commissioned by	Henkel & Cie
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Henkel & Cie Go to Business Biographies
Brand	Persil
Method	Interview; Test
Keywords	laundry, detergent, housewife, purchasing, marketing, female consumer, washing machine, product personality, brand choice, quality, buying habits, brand preference, corporate image, social psychology, tradition, self-image, hygiene, color Go to Glossary
Language	English