Marketing colored condoms: a motivational research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	Marketing colored condoms: a motivational research study
Box Number	115
Report Number	2686C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1973 Find out more about this year
Document Type	Report
Industry	Personal Products
Commissioned by	Youngs Drug Products Corporation
Conducted by	The Dichter Institute for Motivational Research, Inc.
Place	Yorktown Heights, New York
Company	Youngs Drug Products Corporation Go to Business Biographies
Brand	Trojan
Method	Test
Keywords	condom, contraception, birth control, marketing, United States, color, sex, name, packaging, female consumer, women, attitude, mail order, market segmentation, product development, customer profiling Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study on marketing colored condoms