Marketing condoms in today's society: a motivational research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	Marketing condoms in today's society: a motivational research study
Box Number	114
Report Number	2652C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1973 Find out more about this year
Document Type	Report
Industry	Personal Products
Commissioned by	Youngs Drug Products Corporation
Conducted by	The Dichter Institute for Motivational Research, Inc.
Place	Yorktown Heights, New York
Company	Youngs Drug Products Corporation Go to Business Biographies
Brand	Trojan
Method	Interview; Test
Keywords	condom, contraception, birth control, marketing, sex, health, male consumer, female consumer, attitude, United States, women's lib, advertising, color, packaging, brand awareness, pricing, promotion, mail order Go to Glossary
Language	English
Document linked to	Summary of key findings at progress report: marketing condoms in today's society Proposal for a motivational research study on marketing condoms in today's society