Marketing opportunities for the Random House Dictionary of the English Language College Edition - a proposal for a motivation research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	Marketing opportunities for the Random House Dictionary of the English Language College Edition - a proposal for a motivation research study
Box Number	105
Report Number	2416A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1970 Find out more about this year
Document Type	Proposal
Industry	Media and Publishing; Education
Commissioned by	Random House, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Random House, Inc. Go to Business Biographies
Brand	Random House
Method	Interview; Test; Focus Group; Observation; Consultation
Keywords	encyclopedia, dictionary, marketing, salesmen, education, decisiong making, brand choice, retail, corporate image, communication, cost Go to Glossary
Language	English
Additional information	Final page is titled "Appendix" but none is present.