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Title Marketing opportunities for the Random House Dictionary of the English Language College Edition - a proposal for a motivation research study
Box Number 105
Report Number 2416A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Proposal
Industry Media and Publishing; Education
Commissioned by Random House, Inc.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Brand Random House
Method Interview; Test; Focus Group; Observation; Consultation
Language English
Additional information Final page is titled "Appendix" but none is present.