Marktpsychologisches Gutachten über den Markennamen Kaba- Fit - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Marktpsychologisches Gutachten über den Markennamen Kaba- Fit
Box Number	116
Report Number	2723C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1973 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	HAG AG
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Frankfurt, Germany
Company	HAG AG Go to Business Biographies
Brand	Kaba-Fit; Kaba
Keywords	milkshake, chocolate, drinks, fruit juice, marketing, female consumer, West Germany Go to Glossary
Language	German