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Field name | Value |
---|---|
Title | Memo: Imperial Whiskey |
Box Number | 10 |
Report Number | 277E |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Memorandum |
Industry | Food and Drink |
Commissioned by | Foote, Cone and Belding |
Conducted by | Ernest Dichter |
Place | New York, U.S.A. |
Company | Go to Business Biographies |
Brand | Imperial Whiskey |
Method | Interview; Test |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Proposal for a research study on the sales and advertising problems of Imperial Whiskey Proposal - consumer motivation research study for Imperial Whiskey |