Memo: does TV sponsorship of a Blondie program carry over to the Blondie comic strip; a memo based on scientific psychological facts - Market Research and American Business, 1935-1965

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Field name	Value
Title	Memo: does TV sponsorship of a Blondie program carry over to the Blondie comic strip; a memo based on scientific psychological facts
Box Number	7
Report Number	142E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	22 Sep 1952 Find out more about this year
Document Type	Memorandum
Industry	Advertising; Broadcasting
Commissioned by	American Broadcasting Company
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Brand	Blondie
Keywords	comic strip, cartoon, television program, sponsorship, closure, gestalt psychology, ego Go to Glossary
Language	English