Memo: proposed research project on reappraisal of television after ten years - Market Research and American Business, 1935-1965

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Field name	Value
Title	Memo: proposed research project on reappraisal of television after ten years
Box Number	23
Report Number	629A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	17 Apr 1958 Find out more about this year
Document Type	Memorandum
Industry	Broadcasting
Commissioned by	Television Bureau of Advertising, Inc., New York
Company	Television Bureau of Advertising (U.S.) Go to Business Biographies
Method	Interview; Questionnaire; Test
Keywords	television advertising, television program, entertainment, escapism, research Go to Glossary
Language	English
Document linked to	A motivational research study of depth of media penetration Final summary analysis and interpretation of TvB data Supplementary memo on some psychological factors involved in new car shopping and purchase patterns (addendum I) Additional detailed qualitative analyses of spontaneous comment in 250 interviews (addendum III)