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| Field name | Value |
|---|---|
| Title | Memo: television commercials |
| Box Number | 7 |
| Report Number | 132E |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Memorandum |
| Industry | Advertising; Broadcasting |
| Commissioned by | Knox Reeves Advertising, Inc. |
| Conducted by | Ernest Dichter |
| Place | New York, U.S.A. |
| Keywords | Go to Glossary |
| Language | English |
| Document linked to |
A proposal for a psychological research study on the effectiveness of single versus multiple television commercials |