Memo: the problem of Channel 7, WJZ - Market Research and American Business, 1935-1965

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Field name	Value
Title	Memo: the problem of Channel 7, WJZ
Box Number	7
Report Number	146.1E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	05 Nov 1952 Find out more about this year
Document Type	Memorandum
Industry	Broadcasting
Commissioned by	American Broadcasting Company
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	American Broadcasting Company Go to Business Biographies
Brand	WJZ
Keywords	television, television station, radio station, product personality, brand association, guilt, mood, women Go to Glossary
Language	English
Document linked to	Proposal for a psychological research study on the personality of station WJZ-TV Memo: my radio, our television Change of call letters - WJZ Discover the new Channel 7 (WJZ)