Memo on Bromo-Seltzer - Market Research and American Business, 1935-1965

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Field name	Value
Title	Memo on Bromo-Seltzer
Box Number	7
Report Number	136E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	c.1952 Find out more about this year
Document Type	Memorandum
Industry	Healthcare and Pharmaceuticals
Commissioned by	Foote, Cone & Belding
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	Emerson Drug Company Go to Business Biographies
Brand	Bromo-Seltzer
Method	Interview; Test
Keywords	medicine, headache, health, advertising, buyer motivation, product personality, brand association, drugstore, attitude, competitor analysis, guilt Go to Glossary
Language	English
Document linked to	Proposal for a psychological research study on the sales and advertising problems of Bromo-Seltzer Memo on Bromo-Seltzer