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Title Memo on Kleenex
Box Number 5
Report Number 99.2E
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Memorandum
Industry Personal Products; Household Goods
Company
Brand Kleenex
Keywords
Language English
Document linked to A psychological research study on the sales and advertising problems of Kleenex paper napkins
Memo re: Kleenex
Kleenex test: Little Lulu – "timely tips" (called ad #1) and "comic strip" (called Ad #2)
Kleenex ad effectiveness test conducted by Dr. Ernest Dichter, psychological consultant
Memorandum re: Kleenex
Kleenex ad test
Comparative study on three Kleenex surveys conducted by Ernest Dichter, Inc