Memo on Recommendations for Weil & Aschheim, Johannesburg - Market Research and American Business, 1935-1965

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Field name	Value
Title	Memo on Recommendations for Weil & Aschheim, Johannesburg
Box Number	75
Report Number	1666A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	06 Nov 1962 Find out more about this year
Document Type	Memorandum
Industry	Clothing and Accessories
Commissioned by	Weil and Aschheim, Ltd.
Conducted by	Ernest Dichter Associates, Inc.
Place	London, UK
Company	Weil and Aschheim, Ltd. Go to Business Biographies
Brand	Lovable; Cameo
Keywords	brand choice, consumer, hosiery, advertising, purchasing, marketing, female consumer, housewife, femininity, corporate image, brand switching, merchandising, brand loyalty, brassiere, sales person Go to Glossary
Language	English
Document linked to	A motivational research study of the problems connected with the sales and advertising of Lovable brassieres and girdles in South Africa A psychological study on the sales and advertising problems of Bur-Mil stockings