Memo on Seven-Up: responses of 60 consumers in the Sonora-Sinaloa area - Market Research and American Business, 1935-1965

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Field name	Value
Title	Memo on Seven-Up: responses of 60 consumers in the Sonora-Sinaloa area
Box Number	34
Report Number	858E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1957 Find out more about this year
Document Type	Memorandum
Industry	Food and Drink
Commissioned by	Mr. Victor Gonzales
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Cervecería de Mexicali, S.A Go to Business Biographies
Brand	Seven-Up
Method	Interview
Keywords	alcohol, soft drink, flavor, fruit, female consumer, marketing, brand choice, brand preference, housewife Go to Glossary
Language	English
Document linked to	A creative problem analysis and proposal for a motivational research program dealing with the soft drink market in Mexico City Marketing potential of Seven-Up and Squirt in Switzerland A pilot research project on the problems of introducing Seven-up and Squirt in Switzerland