Memo on VAT 69 classic light - Market Research and American Business, 1935-1965

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Field name	Value
Title	Memo on VAT 69 classic light
Box Number	75
Report Number	1660B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	25 Apr 1963 Find out more about this year
Document Type	Memorandum
Industry	Food and Drink
Company	Wm. Sanderson & Son, Ltd. Go to Business Biographies
Brand	VAT 69
Method	Interview
Keywords	whiskey, advertising, brand choice, alcohol, male consumer, liquor, packaging, color, flavor, quality, corporate image, personality profiling, buying habits, brand preference, price, pricing, name, marketing, business, older consumer, anxiety Go to Glossary
Language	English
Document linked to	The problems of Scotch liquor and the proposed new light VAT 69 A motivational research study of the market potential for Vat 69 classic light