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Field name | Value |
---|---|
Title | Memo on film presentations of What the Doctor Ordered |
Box Number | 19 |
Report Number | 499E |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Memorandum |
Industry | Automotive |
Commissioned by | Ross Roy, Inc. Advertising |
Conducted by | Institute for Research in Mass Motivations, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Dodge |
Keywords | Go to Glossary |
Language | English |
Document linked to |
A proposal pilot study on Chrysler A proposal for a motivational research study of the design, sales and advertising problems of Dodge passenger cars |