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Title Memo on film presentations of What the Doctor Ordered
Box Number 19
Report Number 499E
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Memorandum
Industry Automotive
Commissioned by Ross Roy, Inc. Advertising
Conducted by Institute for Research in Mass Motivations, Inc.
Place Croton-on-Hudson, New York
Company
Brand Dodge
Keywords
Language English
Document linked to A proposal pilot study on Chrysler
A proposal for a motivational research study of the design, sales and advertising problems of Dodge passenger cars