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Field name |
Value |
Title
|
Memo on selling points of ABC-TV programs
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Box Number
|
16
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Report Number
|
448.4E
|
Library
|
Hagley Museum and Library
|
Copyright
|
Hagley Museum and Library
|
Date
|
Aug 1957 Find out more about this year
|
Document Type
|
Memorandum
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Industry
|
Broadcasting
|
Commissioned by
|
American Broadcasting Company
|
Conducted by
|
Institute for Motivational Research, Inc.
|
Place
|
Croton-on-Hudson, New York
|
Company
|
American Broadcasting Company Go to Business Biographies
|
Brand
|
ABC; WABC-TV
|
Keywords
|
television program, television station, entertainment, children, child consumer, media Go to Glossary
|
Language
|
English
|
Additional information
|
Includes information on the following TV programs: Adventures of Rin-Tin-Tin, Real McCoys, Life and Legend of Wyatt Earp, Date with the Angels, Guy Mitchell Show, Circus Boy, Voice of Firestone, Adventures of Jim Bowie, Bold Journey.
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Document linked to
|
A pilot analysis of the attitudes toward ABC among advertisers American Broadcasting Company memos on analysis of pilot films: "The Maverick", "U. F. 61", "The Californians", [and] "Sugarfoot" American Broadcasting Company memo on the Mickey Mouse Club Memo on selling points of ABC-TV programs Memo on selling points of ABC-TV programs American Broadcasting Company memo on Willys Gold Cup Races telecast A motivational research study on the image of ABC as seen by advertising agency executives A pilot motivational research study of program trends and the ABC image among viewers Contemplated move to put Dr. David R. Mace on Radio-ABC
|