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Title Memo on the advertising presentation of Nationwide Insurance Company
Box Number 22
Report Number 588.2E
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Memorandum
Industry Financial Services
Commissioned by Ben Sackheim Agency - Plaza Hotel - New York
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Nationwide
Keywords
Language English
Document linked to Reactions to nationwide information insurance ads
Guideposts for new Nationwide advertising
Letter proposal re: testing Nationwide ads
Comments of Farm Bureau Insurance ads
Nationwide ad tests