Memorandum on believability in advertising - Market Research and American Business, 1935-1965

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Field name	Value
Title	Memorandum on believability in advertising
Box Number	57
Report Number	1277E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1960 Find out more about this year
Document Type	Memorandum
Industry	General
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Method	Interview; Questionnaire
Keywords	attitude, consumer, magazine advertising, newspaper advertising, television advertising, newspaper reading, television advertising, commercial, consumer trend, buyer motivation Go to Glossary
Language	English