Memorandum on tentative findings on Mrs Wagner's pies - Market Research and American Business, 1935-1965

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Field name	Value
Title	Memorandum on tentative findings on Mrs Wagner's pies
Box Number	65
Report Number	1415B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1961 Find out more about this year
Document Type	Memorandum
Industry	Food and Drink
Commissioned by	Smith/Greenland Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Wagner Baking Corporation Go to Business Biographies
Brand	Mrs Wagner's
Method	Interview; Test
Keywords	marketing, purchasing, frozen food, baked product, female consumer, housewife, attitude, brand awareness, flavor, corporate image, buying habits, consumer trend, price, pricing, packaging, masculinity, old fashioned, symbolism, family, shape, design Go to Glossary
Language	English
Document linked to	A proposal for a motivational study of the marketing and advertising problems of Mrs. Wagner's pies A motivational research study of the marketing and advertising problems of Mrs Wagner's pies