Memorandum proposal for a motivational market research study on Union Aèromaritime De Transport - Market Research and American Business, 1935-1965

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Field name	Value
Title	Memorandum proposal for a motivational market research study on Union Aèromaritime De Transport
Box Number	58
Report Number	1287A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1960 Find out more about this year
Document Type	Memorandum
Industry	Travel and Tourism
Commissioned by	Union Aèromaritime de Transport
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Union Aèromaritime de Transport Go to Business Biographies
Brand	U. A. T.
Method	Interview; Test
Keywords	airline, air travel, travel, corporate image, brand choice, brand awareness, promotion, marketing, anxiety, customer satisfaction, food, competitor analysis, product personality Go to Glossary
Language	English