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Title Memorandum regarding a study to determine what specific steps Connecticut Bank and Trust Company might take to increase its share of the commercial banking market
Box Number 115
Report Number 2677A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Memorandum
Industry Financial Services
Commissioned by The Connecticut Bank and Trust Company
Conducted by The Dichter Institute for Motivational Research, Inc.
Place Yorktown Heights, New York
Company
Brand The Connecticut Bank and Trust Company (CBT)
Method Interview; Test
Keywords
Language English
Document linked to Memorandum regarding a study to determine what specific steps Connecticut Bank and Trust Company might take to increase its share of the commercial banking market
New opportunities in the corporate banking market: a proposal for a motivational research study
Increasing the CBT share of the corporate banking market: a motivational research study