Memorandum to Vick Chemical Company re: "Quest" - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Memorandum to Vick Chemical Company re: "Quest"
Box Number	101
Report Number	2295E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	18 Nov 1969 Find out more about this year
Document Type	Memorandum
Industry	Hair and Beauty; Personal Products
Commissioned by	Vick Chemical Company
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Croton-on-Hudson, New York
Company	Vick Chemical Company Go to Business Biographies
Brand	Quest
Method	Interview
Keywords	feminine hygiene product, brand, marketing, brand association, female consumer, group interview, sex, packaging, teenage consumer, toothpaste, deodorant, perfume Go to Glossary
Language	English