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| Field name | Value |
|---|---|
| Title | Merits of dry roasted nuts as against the oil roasted variety |
| Box Number | 63 |
| Report Number | 1370P.96 |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Report |
| Industry | Food and Drink |
| Commissioned by | Peerless Advertising, Inc. |
| Conducted by | Institute for Motivational Research, Inc. |
| Place | Croton-on-Hudson, New York |
| Company | Go to Business Biographies |
| Brand | New York Times; Chock Full O' Nuts |
| Method | Focus Group; Interview; Test |
| Keywords | Go to Glossary |
| Language | English |
| Additional information | Between 1961-1964, as part of an agreement with The New York Times, the Institute for Motivational Research, Inc. conducted a series of monthly consumer panel sessions with women readers of the newspaper. The subjects were asked to answer questions formulated by various advertising agencies with regards to the marketing and advertising of grocery products (i.e. package, price, company image, commercials and advertisements as well as the intrinsic qualities of the product itself). Following each workshop, the Institute prepared a confidential summary report for advertisers as well as public materials that placed the results of the study within the broad context of the market. |
| Document linked to |
Consumer reactions to a new snack chip and an evaluation of copy appeals as a basis for attracting a worthwhile segment of the snack chip market Reactions of Nabisco ad, "everything on the grill goes deliciously on Nabisco snacks" Which brand of cookies do you purchase most often? What kind of nuts do you expect to find when you buy a vacuum tin marked "mixed nuts"/ and do you understand what is meant by "tree nuts"? |