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Title Motiv- und Image-Studie über Weissenburger Getränke
Box Number 105
Report Number 2404C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Food and Drink
Commissioned by Weissenburg-Mineralthermen AG
Conducted by Ernest Dichter International Institute for Motivational Research
Place Zurich, Switzerland
Company
Brand Weissenburger
Method Interview; Test
Keywords
Language German
Document linked to Vorschlag zu einer Motiv- und Imagestudie über Weissenburger Getränke