The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Title Motiv- und Image-Studie für das Warenhaus Gonset S.A
Box Number 109
Report Number 2507C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Retail and Wholesale
Commissioned by Pulbaco, Werbeagentur
Conducted by Ernest Dichter International Institute for Motivational Research
Place Zurich, Switzerland
Company
Method Interview; Test
Keywords
Language German
Document linked to Vorschlag zu einer Motiv- und Imagestudie für das Warenhaus Gonset S.A., Yverdon