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Title Motiv- und Kommunikationsstudie über die "Information" Zeitung für Mitarbeiter der Schweizerischen Bankgesellschaft
Box Number 112
Report Number 2568C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Report
Industry Financial Services; Media and Publishing
Commissioned by Schweizerische Bankgesellschaft
Conducted by Ernest Dichter International Institute for Motivational Research
Place Zurich, Switzerland
Language German