Motiv- und Marketingstudie über Bananen bzw. Chiquita-Bananen beim Handel Schweiz - Market Research and American Business, 1935-1965

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Field name	Value
Title	Motiv- und Marketingstudie über Bananen bzw. Chiquita-Bananen beim Handel Schweiz
Box Number	116
Report Number	2714C (German)
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1973 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	United Fruit Continental; Young and Rubicam GmbH
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	United Fruit Continental Go to Business Biographies
Brand	Chiquita
Method	Interview
Keywords	bananas, fruit, grocery shopping, marketing, purchasing, consumer, attitude, Switzerland, pricing, packaging, wholesaler, distributor, brand image, quality, advertising Go to Glossary
Language	German
Document linked to	A motivational and marketing study on bananas, resp. Chiquita bananas in Switzerland