Motiv- und Marketingstudie über Cementit und seine zukünftige Marketstrategie - Market Research and American Business, 1935-1965

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Field name	Value
Title	Motiv- und Marketingstudie über Cementit und seine zukünftige Marketstrategie
Box Number	101
Report Number	2303C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1970 Find out more about this year
Document Type	Report
Industry	DIY and Gardening
Commissioned by	Merz und Benteli AG
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Merz & Benteli AG Go to Business Biographies
Method	Interview; Test
Keywords	adhesive, marketing, purchasing, male consumer, construction, packaging, consumer trend, buying habits, quality, price, pricing Go to Glossary
Language	German
Document linked to	Vorschlag zu einer Motiv- und Marketingstudie über Klebstoffe, speziell Cementit