Motiv- und Marketingstudie im Bereich Bonbons (Confiserie au Sucre) - Market Research and American Business, 1935-1965

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Field name	Value
Title	Motiv- und Marketingstudie im Bereich Bonbons (Confiserie au Sucre)
Box Number	114
Report Number	2645C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1972 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Aktiengsellschaft; Nestlè Produkte
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Aktiengsellschaft; Nestlè, S. A. Go to Business Biographies
Brand	Nestlè
Keywords	candy, marketing, purchasing, consumer, attitude, corporate image, Switzerland Go to Glossary
Language	German
Document linked to	Vorschlag zu einer Motiv- und Marketingstudie in Bereich Bonbons (Confiserie au Sucre)