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Title Motivating department store customers
Box Number 14
Report Number 371C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Report
Industry Retail and Wholesale
Commissioned by Associated Merchandising Corporation
Conducted by Institute for Research in Mass Motivation, Inc.
Place Montrose, New York
Language English
Document linked to Proposal for a motivational research study on the sales and advertising problems of department stores