The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Title Motivating response patterns to "Impact" a network television program
Box Number 8
Report Number 167TV
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Broadcasting
Commissioned by National Broadcasting Company
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Method Interview; Test
Keywords
Language English
Document linked to Proposal for a psychological research study on some of the problems of daytime television
Proposal for a psychological pilot study on the effectiveness of television commercials
Motivating response patterns to Wells Fargo a network television program
Proposal for a study to determine how the NBC television network can achieve audience leadership Monday nights
Proposal for a motivational research study to determine the comparative effectiveness of program versus spot television advertising
Letter re: proposal for advertising research projects
Letter re: proposal for qualitative studies of nine radio stations affiliated with NBC