Motivating the paint salesman to higher standards of performance - Market Research and American Business, 1935-1965

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Field name	Value
Title	Motivating the paint salesman to higher standards of performance
Box Number	92
Report Number	2068A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1967 Find out more about this year
Document Type	Report
Industry	DIY and Gardening
Commissioned by	DeSoto, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	DeSoto, Inc.; Sears, Roebuck and Company Go to Business Biographies
Brand	DeSoto; Sears
Method	Interview; Test
Keywords	paint, sales, occupational training, decor, salesman, employee motivation, employee morale Go to Glossary
Language	English