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Title Motivation research study - comparative patterns of viewer response to CBS-TV in New York and Los Angeles
Box Number 48
Report Number 1051C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Broadcasting
Commissioned by Columbia Broadcasting System, Inc.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand CBS
Method Test; Questionnaire
Keywords
Language English
Document linked to Creative analysis of 15 depth interviews of respondent attitudes toward television stations in the St. Louis area
Study on the comparative patterns of viewer response to TV channels in New York and Los Angeles
Supplementary memo - patterns of viewer response to TV channels
Supplementary statistical analysis