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Field name | Value |
---|---|
Title | Motivational research on exterior paints sales in Sears Roebuck stores |
Box Number | 88 |
Report Number | 1985C |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | DIY and Gardening |
Commissioned by | DeSoto Chemical Coatings, Inc. |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | DeSoto; Sears |
Method | Interview; Test |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Proposal for a motivational research study of exterior paints merchandising |