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Title Motivational research on exterior paints sales in Sears Roebuck stores
Box Number 88
Report Number 1985C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry DIY and Gardening
Commissioned by DeSoto Chemical Coatings, Inc.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand DeSoto; Sears
Method Interview; Test
Keywords
Language English
Document linked to Proposal for a motivational research study of exterior paints merchandising