The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk
If you believe you should have access to this document, click here to Login.
Field name | Value |
---|---|
Title | Motivational research study designed to assist Volkswagen in formulating its market planning for the future |
Box Number | 66 |
Report Number | 1431A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Letter |
Industry | Automotive |
Commissioned by | Volkswagen of America, Inc. |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Volkswagen |
Method | Interview; Test; Focus Group |
Keywords | Go to Glossary |
Language | English |
Document linked to |
A progress report Detailed findings of a motivational research study on the marketing situation of Volkswagen, vol. II An executive summary / major findings and practical applications of a motivational research study on the marketing situation of Volkswagen A summary of major findings of a motivational research study for Volkswagen |