Motivational research study on attitudes towards car polish / interim report - Market Research and American Business, 1935-1965

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Field name	Value
Title	Motivational research study on attitudes towards car polish / interim report
Box Number	64
Report Number	1387B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Document Type	Report
Industry	Cleaning Products; Automotive
Commissioned by	Pritchard Wood & Partners
Conducted by	Ernest Dichter Associates, Inc.
Place	London, UK
Method	Interview
Keywords	automobile equipment, automobile supplies, cleaning, purchasing, brand choice, social class, attitude, public opinion, brand preference, guilt, car, corporate image Go to Glossary
Language	English