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Field name | Value |
---|---|
Title | Motivational research study on bananas and the "Chiquita" Brand in particular in Switzerland: summary of findings |
Box Number | 111 |
Report Number | 2552C Translation |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Document Type | Report |
Industry | Food and Drink |
Commissioned by | United Fruit Continental; Young and Rubicam GmbH |
Conducted by | Ernest Dichter International Institute for Motivational Research |
Place | Zurich, Switzerland |
Company | Go to Business Biographies |
Brand | Chiquita |
Method | Interview |
Keywords | Go to Glossary |
Language | English |