Motivational research study on bananas and the "Chiquita" brand in particular in Austria: summary of findings - Market Research and American Business, 1935-1965

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Field name	Value
Title	Motivational research study on bananas and the "Chiquita" brand in particular in Austria: summary of findings
Box Number	111
Report Number	2553C. Translation
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Document Type	Report
Industry	Food and Drink
Commissioned by	United Fruit Continental; Young and Rubicam GmbH
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	United Fruit Continental Go to Business Biographies
Brand	Chiquita
Method	Interview
Keywords	banana, fruit, marketing, purchasing, consumer, attitude, buyer motivation, food habits, health, children, product personality, flavor, brand loyalty, consumer trend, pricing, grocery shopping, brand awareness Go to Glossary
Language	English