Motivational research study on catalog buying - Market Research and American Business, 1935-1965

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Field name	Value
Title	Motivational research study on catalog buying
Box Number	121
Report Number	2858C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1976 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories
Commissioned by	King Size Company
Conducted by	Ernest Dichter Associates International, Ltd.
Place	Croton-on-Hudson, New York
Company	King Size Company Go to Business Biographies
Brand	King Size
Method	Interview; Focus Group
Keywords	clothing, male consumer, mail order, plus-size clothing, product development, communication, body image, sales, decision making, purchasing, catalog, fear Go to Glossary
Language	English