Motivational research study on motivating non-vitamin users to become users - Market Research and American Business, 1935-1965

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Field name	Value
Title	Motivational research study on motivating non-vitamin users to become users
Box Number	122
Report Number	2929C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1982 Find out more about this year
Document Type	Report
Industry	Food and Drink; Healthcare and Pharmaceuticals
Commissioned by	The Procter and Gamble Company
Conducted by	Ernest Dichter Associates International, Ltd.
Place	Croton-on-Hudson, New York
Company	Procter & Gamble Go to Business Biographies
Brand	Procter & Gamble
Method	Interview; Focus Group
Keywords	health, food, consumer, vitamin, supplement, nutrition, word-of-mouth advertising, placebo Go to Glossary
Language	English
Additional information	Three associated folders of notes.
Document linked to	Proposal for a motivational research study on vitamins, healthfoods and supplements Motivational research study on motivating non-vitamin users to become users