Motivational research study on revitalizing VO 5 - Market Research and American Business, 1935-1965

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Field name	Value
Title	Motivational research study on revitalizing VO 5
Box Number	121
Report Number	2877C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	05 Dec 1977 Find out more about this year
Document Type	Report
Industry	Hair and Beauty
Commissioned by	The Alberto Culver Company
Conducted by	Ernest Dichter Associates International, Ltd.
Place	Croton-on-Hudson, New York
Company	Alberto-Culver, Co. Go to Business Biographies
Brand	VO5
Method	Interview
Keywords	hair product, beauty product, attitude, market segmentation, female consumer, product development, brand image, brand loyalty, African American consumer, older consumer Go to Glossary
Language	English