Motivational research study on the image of fully fashioned and seamless nylon hosiery - Market Research and American Business, 1935-1965

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Field name	Value
Title	Motivational research study on the image of fully fashioned and seamless nylon hosiery
Box Number	62
Report Number	1363C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	c.1960 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories
Commissioned by	British Nylon Spinners, Ltd.
Conducted by	Ernest Dichter
Place	London, UK
Company	British Nylon Spinners, Ltd. Go to Business Biographies
Method	Interview; Focus Group; Test
Keywords	hosiery, nylon, female consumer, younger consumer, fabric, housewife, buyer motivation, attitude, buying habits, consumer trend, social status, color, age, femininity Go to Glossary
Language	English