Motivational research study on the marketing and advertising problems of Nestlè chocolate in Spain - Market Research and American Business, 1935-1965

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Field name	Value
Title	Motivational research study on the marketing and advertising problems of Nestlè chocolate in Spain
Box Number	72
Report Number	1574C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	c.1960 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Sociedad Nestlè A.E.P.A.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Nestlè, S. A. Go to Business Biographies
Brand	Nestlè
Method	Interview
Keywords	marketing, chocolate, purchasing, confectionery, candy, corporate image, quality, price, pricing, flavor, children, child consumer, nutrition, foreign food, economic condition, social status, brand choice, family, housewife, female consumer, advertising, reputation, packaging Go to Glossary
Language	English
Document linked to	Propuesta para un estudio de las motivaciónes en el marketing y la Estratègia Publicitaria de los Chocolates Nestlè en España A progress report on Nestlè Chocolate (Spain)