Motivational research study proposal on polyester/cotton sheets (Dacron) - Market Research and American Business, 1935-1965

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Field name	Value
Title	Motivational research study proposal on polyester/cotton sheets (Dacron)
Box Number	99
Report Number	2237A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1969 Find out more about this year
Document Type	Proposal
Industry	Household Goods
Commissioned by	Du Pont de Nemours Int. SA
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	E. I. du Pont de Nemours & Co., Inc. Go to Business Biographies
Brand	DuPont; Dacron
Method	Interview; Test
Keywords	synthetic, fabric, marketing, consumer, bed linen, tradition, quality, price, pricing, female consumer, housewife Go to Glossary
Language	English
Document linked to	Le linge de lit en polyester/cotton et en matèriaux similairs dans l'optique de public Allemand