Motivleitstudie über Saucen und Fertiggerichte - Market Research and American Business, 1935-1965

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Field name	Value
Title	Motivleitstudie über Saucen und Fertiggerichte
Box Number	98
Report Number	2225D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1969 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Knorr-Nährmittel AG
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Knorr Nährmittel AG Go to Business Biographies
Brand	Knorr
Method	Interview
Keywords	sauce, convenience food, marketing, purchasing, female consumer, housewife, flavor, brand choice Go to Glossary
Language	German
Document linked to	Vorschlag zu einer Motivstudie über Bouillons und Consommès, Saucen und Würzen