Motivpsychologisch Marktstudie über die Grundeinstellung der deutschen Frau gegenüber Miederteilen und Unterwäsche - Market Research and American Business, 1935-1965

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Field name	Value
Title	Motivpsychologisch Marktstudie über die Grundeinstellung der deutschen Frau gegenüber Miederteilen und Unterwäsche
Box Number	102
Report Number	2320C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1970 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories
Commissioned by	Schiesser AG
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Schiesser AG Go to Business Biographies
Brand	Schiesser
Method	Interview; Test
Keywords	brassieres, underwear, marketing, purchasing, female consumer, housewife, femininity, women, comfort, fashion, design, product personality, consumer trend Go to Glossary
Language	German
Document linked to	Vorschlag für eine motivpsychologische Marktstudie